To begin these brainstorms, we first looked over various
existing film titles and observed the conventions that they contain. The titles
can be split into two halves; one word titles and two or more word titles, each excluding “the”. The titles with 2 or more words tend
to be limited to four words, and in some cases five as with “Last House on the Left” and those with
one word have a single striking adjective that resonates with the audience.
Essentially, the aim is to have a title that the audience will remember whether
that is through its brevity, or the foreshadowing of terror that it gives.
Whilst looking into titles, it became apparent to us that we mainly wanted a
single word title, but none that we looked at fit our project properly. It was
evident that we needed two words to do the narrative justice. However, forming
coherent and effective two word titles proved challenging as our expectations
for this title grew higher. In the end, we came up with three 2 or more word titles that
were to be considered for our project. Overall, we found that “Darkness Within” had a much scarier
connotation, as “Demon Within” was
too obvious and “Last One Standing”
seemed far more suited to an action movie. “Darkness
Within” also has the connotations with possession, and therefore fits in
with our narrative much more effectively.
Tuesday, 9 October 2012
Friday, 5 October 2012
Ideas: Props and Location
Props:
Children’s toys have always been popular in
the horror genre because, as previously mentioned, they portray innocence. The
reason innocence is so scary in this case is because that quality is corrupted
by a curse or an evil spirit and that resonates with the audience. Being a
child is associated with being safe and secure, and by destroying that the
horror is enhanced as the audience no longer feel the safety they expected from
the objects. A prime example of this is in “The Woman in Black” when the toys
are combined with the contrapuntal sound of a wind-up toy.
Another example of this is seen in Stanley Kubrick's The Shining when young Danny rides around an empty hotel on his tricycle. The image of something so innocent paired with the tense music creates tension that raises questions in the audience's minds; "Where is he going?", "What's he going to run into?", and "What's behind that door?", and as Danny rides away quickly, the audience are left in wonder and fear at what lurks behind the door of room 237.
In any film, there is a selection of elements that make a
movie work. These fundamental aspects are found in every movie and without
them, the film is sure to fail. Supernatural horror movies generally keep to
the same conventions of the elements of costume, props and locations of other
horror movies but with subtle differences.
An element that is important is props and within the horror
genre, if chosen appropriately props can increase the terror in a scene, or
destroy it. A useful facet of the supernatural genre in terms of props is that
any object can look terrifying when supposedly possessed or cursed. The most
commonly used are children’s toys or antiques as the innocence and the aged
quality give it a creepy effect.
Another example of this is seen in Stanley Kubrick's The Shining when young Danny rides around an empty hotel on his tricycle. The image of something so innocent paired with the tense music creates tension that raises questions in the audience's minds; "Where is he going?", "What's he going to run into?", and "What's behind that door?", and as Danny rides away quickly, the audience are left in wonder and fear at what lurks behind the door of room 237.
Antique items are always popular, and in some cases this is
combined with children’s toys as seen in The Woman in Black, as they have a
mysterious history that could hide all sorts of supernatural surprises. As well
as that, previous centuries were deemed much more superstitious than present
day and held séances, exorcisms and other events that seem out of place
nowadays. One such antique item is the ‘Dybbuk Box’. This wine cabinet is said
to be haunted by a Dybbuk, a restless, and malevolent spirit in Jewish
folklore, that is said to haunt and possess the living and was the inspiration
for the film “The Possession”.
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The Dybbuk Box |
Religious imagery is widely used and follows along the theme
of superstition. The Christian faith is riddled with superstition, the main
portrayal of that being exorcisms. Even before the movie of the same name,
exorcisms have been seen as a terrifying event of pulling a demon from a person
through religious ceremony. The presence of crosses has given the crucifix
itself horrific connotations and now religious imagery is present in most
horror movies.
Other conventions in the supernatural genre are Ouija
Boards, Tarot Cards, Pentagrams and other Satanic Symbols that are all used to
contact the deceased. Each of these inevitably led to a possession or bodily
harm to the person exposed to it or using it. This all ties in to the human
nature of superstition; most people will admit that they believe that there are
unknown forces such as spirits or ghosts and many of those people would admit
to doing certain things to avoid spirits etc. whether that is burning sage to
ward off spirits or not looking in mirrors at night.
Witchboard from 1986 is an example as it uses a ouija board at the centre of it's storyline as a line of communication from a group of friends to a deceased friend on the 'other side'. The spirit they contact however is an evil spirit that is impersonating their friend and wants to possess the protagonist so that it can come back to life and soon friends begin dying in it's quest.
Witchboard from 1986 is an example as it uses a ouija board at the centre of it's storyline as a line of communication from a group of friends to a deceased friend on the 'other side'. The spirit they contact however is an evil spirit that is impersonating their friend and wants to possess the protagonist so that it can come back to life and soon friends begin dying in it's quest.
The conventions of props that we have decided to adhere to
are antique style items, possibly children's toys and possibly religious
imagery. As the main conventions in horror, these props seem necessary to add
the extra “scare factor” to our project.
Children’s toys and religious imagery may feature in our trailer, but
the antique style items may feature across all three items and it is through
this style of prop that we can create a symbiotic link between the products.
Location:
The typical locations that tend
to appear in horror movies are generally in very isolated. These locations consist of isolated homes in a suburban
setting, a forest, motels or a lake side area. An isolated location
also allows for vast building with lots of rooms where the victim can be chased
and complicated floor plans that create a maze-like feel and add more intensity
to the chase. These locations
consist of isolated home in a suburban setting, a forest, motels or a lake side
area. These locations are used in horror movies to add to the effect of the
victims not being able to get contact with anyone for help when they are in
trouble. These locations tend to be dark and dull areas which again, allow the
audience to feel on edge when seeing these locations because they are typical
areas where everyday people tend to be in. In supernatural horror movies a
normal family home is used in order to scare the audience further because
tainting the comfort of their own home, and they can no longer feel safe in
their home.
![]() |
The Uninvited (2009) |
Taking
into account existing locations for horror movies we have decided to use an
isolated house for the majority of the trailer, because we feel that tainting
the comfort of someone’s home will be key feature to scare our audience, some
of the other scenes that we would consider using are an establishing shot of a
mental hospital, a scene in the bathroom, a hallway of a mental hospital. We
feel that these locations are reasonably isolated which fits in the conventions
of a horror movie. The establishing shot of the metal hospital will allow the
narrative to become clearer for the audience because this will show them that
there is something wrong with the character “Mary”. We would film these
locations in available lighting to give it a dull atmosphere that creates more
of demonic feeling. As we progress more through our portfolio, we will have
images of these locations and we will get feedback from our target audience to
see if these locations are effective to make our horror movie successful.
Our ideas:
Taking into account existing locations for horror movies we
have decided to use an isolated house for the majority of the trailer, because
we feel that tainting the comfort of someone’s home will be key feature to
scare our audience, some of the other scenes that we would consider using are
an establishing shot of a mental hospital, a scene in the bathroom, and a
hallway of a mental hospital. We feel that these locations are reasonably
isolated which fits in the conventions of a horror movie. The establishing shot
of the metal hospital will allow the narrative to become clearer for the
audience because this will show them that there is something wrong with the
character “Mary”. We would film these locations in available lighting to give
it a dull atmosphere that creates more of horror movie feel. As we progress
more through our portfolio, we will have images of these locations and we will
get feedback from our target audience to see if these locations are effective
to make our horror movie successful.
This is some of the locations which we have decided to use:
School Hallway for our hospital scene:
Corridor for a running scene
Wednesday, 3 October 2012
Ideas: Camera, Lighting and Non-Diegetic Sounds
Camera
Trailer:
The typical camera shots and angles that appear in a movie trailer range from long shots to extreme close ups. Generally they tend to start off with either an establishing shot of where the location is and where the whole horror scene is going to happen or a long shot of the protagonist. Throughout the trailer, we see a range of shots and angles to enhance a scene for example, a close up will be used in order to show the emotions of either the antagonist or protagonist, or to show us the demonic features. By using a range of angles it will give us an idea of how strong or weak the character at the certain scene, like a high angle shot looking down at the protagonist so represent that they are getting watched and make them seen vulnerable and weak as seen in The Shining in the image below.
One of the main elements of creating a movie, lighting can
change the entire mood and perception of a scene. Horror movies utilize
lighting to set the tone of a scene and also give foreshadowing of events to
come. For example, if a girl is in a dark room with light only coming from her
phone or natural lighting from an open window, then the audience sit in baited
breath for something to jump out of the darkness. The reactions the audience
have are also due to lighting conventions of horror such as profile lighting, back-lighting low angle lighting, and ambient lighting. Each of these gives a
specific tone to each scene that is unique.
Low angle lighting, lighting aimed upwards from below the character, is also used for all of these reasons but
is achieved by having a high angle light shine on a character from below them
to make them seem menacing. These effects may be used in our trailer to bring
focus to the protagonist’s shocked face as the protagonist attacks her.
Ambient lighting is the available lighting in a
scene, such as the sun or the moon. This gives a more realistic and natural look to the
scene as in the still from "Wolfman". We will use this technique during the street scene as it will be
outdoors and most styles of lighting will be rendered useless.
For our project, we will primarily use low-key, ambient lighting, however we will use it in a way as to create backlighting and profile lighting and we will do this by angling the camera and the actors to achieve appropriate shadowing.
Non-Diegetic Sounds
Trailer:
The typical camera shots and angles that appear in a movie trailer range from long shots to extreme close ups. Generally they tend to start off with either an establishing shot of where the location is and where the whole horror scene is going to happen or a long shot of the protagonist. Throughout the trailer, we see a range of shots and angles to enhance a scene for example, a close up will be used in order to show the emotions of either the antagonist or protagonist, or to show us the demonic features. By using a range of angles it will give us an idea of how strong or weak the character at the certain scene, like a high angle shot looking down at the protagonist so represent that they are getting watched and make them seen vulnerable and weak as seen in The Shining in the image below.
Camera movement is also important in a horror movie trailer
because it improves the scene and adds fluidity to the trailer. Camera
movements include tracking shots, crane shots, zoom in/zoom out, pan, tilt,
etc. In horror movie trailers, these movements are used frequently, which
allows the transitions between shots to flow nicely. An example of a tracking
shot is in the "Amityville Horror" is to show how the house is, the environment
and the area in which it is located. This is a good way of getting a lot of
information in a small amount of time but yet it doesn't give out a lot of the
narrative.
Poster and magazine:
When analysing posters and magazine front covers, we realised that there is a symbiotic link between the main images, as well as other features such as font, and that they are usually the same image but with less effects on the magazine cover or a still form the film is used as seen in the exorcist which uses a screenshot of the film for both poster and cover.



The shots that are used are usually long shots, mediums shots or a close up of the antagonist. A long shot is to show us the entire body and any deformities; it lets us see all of the it in one shot which gives us the idea of what is wrong with the antagonist. A close up is to show us the intensity of the demotic possession of the antagonist. These shots have been cleverly used to show the audience exactly what the story is about but they have disguised it well.
When analysing posters and magazine front covers, we realised that there is a symbiotic link between the main images, as well as other features such as font, and that they are usually the same image but with less effects on the magazine cover or a still form the film is used as seen in the exorcist which uses a screenshot of the film for both poster and cover.



The shots that are used are usually long shots, mediums shots or a close up of the antagonist. A long shot is to show us the entire body and any deformities; it lets us see all of the it in one shot which gives us the idea of what is wrong with the antagonist. A close up is to show us the intensity of the demotic possession of the antagonist. These shots have been cleverly used to show the audience exactly what the story is about but they have disguised it well.
We have decided to use a range of shots and movement within
our trailer to attract and retain audience attention. Were we to use only a
single angle and technique of movement, the audience would soon become bored.
To begin our trailer, we have decided to use an establishing shot of a house
that pans to a medium shot of a reporter. We will use the movements to link our
shots together to give the fluidity needed. Our idea is to show both sides of our character by placing her in front of a mirror and having her stand normally, but have her reflection showing her possessed side in a medium, over the shoulder shot to emphasise the contrast. By using a medium shot, the audience are able to see much clearer the difference between the character and her reflection. Our magazine front cover and poster will link together clearly by using the same image of our character for each product to show the audience the demonic possession of the antagonist.
Lighting
![]() |
Profile lighting in Halloween (1979) |
Profile lighting is when light falls on
only half of a person’s face. This gives a sinister tone to the scene and the
character or it can highlight the shock on a victim’s face. Another use for
this lighting is to highlight specific features that may be deemed grotesque,
and this effect enhances that. This
image below is an example of profile lighting in Halloween.
![]() |
Amityville Horror (2005) |
Backlighting is the
placement of a light in the background of the scene to create a silhouette of
those in the foreground. This technique hides the features of those in the
foreground and also gives a sinister effect, as seen in the "Amityville Horror" film poster. Backlighting is common convention for horror films as it brings darkness and shadows to the film and enhances the fear of the audience; it makes them question what it is that lurks in the darkness.
![]() |
Wolfman (2010) |
For our project, we will primarily use low-key, ambient lighting, however we will use it in a way as to create backlighting and profile lighting and we will do this by angling the camera and the actors to achieve appropriate shadowing.
Non-Diegetic Sounds
Typical non diegetic sounds that
feature in horror movie trailers tend to be big bangs, eerie sounds, added
footsteps (as opposed to enhanced footsteps), tensional music, orchestra, piano, contrapuntal sounds and stabs.
These non diegetic sounds are added in a horror movie to emphasise the moment
of that scene. Music adds more tension to the scene because people get scared
when there is a build up to a jumpy moment and so it gets us ready for
something big. Usually the added music starts of slow and calm within the
trailer then the pace gets faster as it goes on. A stab is one of the most
effective types of non diegetic sound that is added in horror movies and its
trailer, a stab is a short, sudden, burst of sound which is used to potentially
make the audience jump. It can also coincide with a moment of drama and help to
heighten the existing drama. A stab is a crucial sound to have in the trailer since
its one thing that the target audience always remembers. Tense music enhances the fear the audience feel within a scene that dialogue alone cannot achieve, and makes the scene more effective. An example of this is seen below in an excerpt from Alfred Hitchcock's "The Birds". The orchestral music, specifically violins, aids in the building of tension before, and whilst, the protagonist is attacked by the Birds.
We have decided to use existing sounds from other movies and trailers for our non diegetic sounds. This will be an easy option
since we wouldn't have the high quality sound software to create these non
diegetic sounds. We will use a range of sounds from non-diegetic sounds to stabs
and tense, eerie music which will come from other types of media like games, music and TV programmes. The
soundtracks that we would consider using are from "Grave Encounters", "The Devil Inside", "Call of Duty: Black Ops - Zombies", as well as from other sources such as websites that offer sound effects. All these would be added to the trailer to
create a unique sound to it and effectively create a frightening trailer. We have included some examples of possible soundtracks that we may use below. These have been chosen as we believe that they can relate and fit in well with our narrative and sub-genre.
Tuesday, 2 October 2012
Ideas: Costume, Make-Up and Hair
Existing costume in horror:
The protagonist is usually female in horror movies, as well as most movie genres, as the audience are more likely to accept a female
who is terrified and screaming as she battles against the antagonist, rather
than a male. She usually wears sophisticated, unrevealing clothing which makes her
stand out as the final girl, whilst her friends (the victims) tend to wear more
provocative clothing like miniskirts and low cut tops which makes us think that
they are an easy target for the antagonist. The protagonist generally tends to
dress in a male fashion, but still maintaining her female qualities. There clothing tends to be really plain and
simple with dull colours as well which again reflects the horror genre.

Our ideas for costume:
Existing make-up in horror:
Existing hair styles in horror:
Generally
in horror movies, hair doesn't play a big part; this is because you can’t
really do much about the hair. The protagonist has straight or wavy hair that
is either tied up or if it is short it will rest on their shoulders. This is because they want to create a plain
look and so people don’t focus on the hair, they want to present a normal,
everyday look. The antagonist usually has very scruffy thick hair; it is never
groomed just to reflect the whole edgy side to them which again links with
their overall look and the horror genre. In regards to hair colour, the main protagonist of horror movies tends to have brunette hair as brunettes are stereotypically smarter, and will therefore last until she is the "final girl". Darker hair also connotes a darker spirit, as those with blonde hair are seen as innocent and pure. Just as there are different connotation to hair colour, the state of the hair also says a lot about a character. Taking the two images above as examples, the image of Liv Tyler on the left shows her with well-groomed, straight hair, whereas the image of the antagonist in "The Devil Inside" has wild hair that is unkempt and straw like; the lifelessness of the characters hair often reflects the lifelessness of the characters soul. Drawing from this, we have decided to style our actress a hairstyle that is similar to that of the antagonist in "The Devil Inside".
Our ideas for hair styling:
We have decided to give our main antagonist a very rugged look, her hair would be a natural colour with streaks of grey. This is again to age our main actress and make her stand out from the main characters. The victims will have basic hair styles like pony tails or natural waves. We aim to have an actress with long hair which will allow us to use a range of hairstyles within the trailer for the protagonist.
Slasher movies consist of very specific
costume choices for example the antagonist usually wears a mask to hide his
identity which delivers to the audience fear the unknown and to make the villain look demonic. Masks are also
memorable, therefore the audience will feel haunted by them. To top of the mask
the antagonist usually wears heavy black, dark clothing that just enhances the
fear of the person, the colour of the costume are dull which reflects the
horror genre and also makes them look more sinister.


In supernatural horror movies, the costume tends to be very modern as it is a more modern sub-genre. In "Paranormal Activity", the characters all wear average, every day clothing similar to that which the audience may wear so as to make the "found footage" seem much more realistic and therefore more terrifying. The characters within the movie are
generally dressed very casually, however when the antagonist takes human form,
the costume changes generally to all white, but the white tends to be tainted,
which perhaps blood. The colours of the general
characters in horrors are often dull and muted to create a dark, mysterious and
unsettling mood. In movies such as "The Devil Inside", the antagonist is
dressed in an old fashioned grey gown, which makes her look ghostly and dull, which
reflects the fact that she is possessed.
Our ideas for costume:
Our movie is a supernatural, based on a possession. Our
costume ideas are similar to The Devil Inside, because we feel they created a
frightening antagonist look. Our antagonist, Mary, for the majority of our
trailer will be wearing a very Victorian white gown to make her seem ghostly and other worldly, along with an old, rag
like cardigan on top that will add a human quality to her that reinforces that the antagonist is actually human, and actually the protagonist's mother, making her more scary. The white gown obviously ages her, but the main reason
for the white gown is to make her seem pure and innocent which contrasts to the
demon that has possessed her. The rest
of the family are a modern twenty first century family, therefore their costume
within the trailer will be casual, everyday clothing, most likely winter
clothing because weather patterns in horror movies tend to be dull and cold.
Existing make-up in horror:
Make-up in existing horror movies tends to be very basic for
the general characters. The make-up is generally used to enhance their look for
the camera, or to make them look older or younger. The antagonist usually has
the most make up, to give them a distorted look, and to add flaws to their
skins to add to the horror effect. Special effect make up is used in every
horror movie, to create things such as cuts, bruises, scars, burns, blood etc.
Our ideas for make-up:
Our make-up techniques
will include ageing our main actress, in order for her to look very worn out and
old. Other make up techniques are very minor within our trailer. For the
beginning of the trailer, three photos of the murdered victims will be shown,
and we plan to use make up techniques such as gun shots or slit throats. The
other characters will just have basic make up, to enhance their features and
generally look good on the camera.
Existing hair styles in horror:

Our ideas for hair styling:
We have decided to give our main antagonist a very rugged look, her hair would be a natural colour with streaks of grey. This is again to age our main actress and make her stand out from the main characters. The victims will have basic hair styles like pony tails or natural waves. We aim to have an actress with long hair which will allow us to use a range of hairstyles within the trailer for the protagonist.
Film and Trailer Narrative
Film Narrative:
In November 1996, Mary Wilson murdered her family in their
home. She killed her husband, son and eldest daughter, but the
only family member who was unharmed was her youngest, Ella Wilson. Mary was
arrested and sentenced into a psychiatric unit, because doctors assumed she was
schizophrenic. Ella was taken into the care of close family members, and
fifteen years later is where the new story begins. Ella got happily married,
and is now Ella Garcia. Ella married, William Garcia, and they had two children
Logan and Layla. Ella has been visiting her mother for a year, who has made a
significant recovery, which means that Mary can be released into her daughter's
care. Mary's physical and mental state, are still tainted from her past, she
may be recovered, but she is still not completely with us, mentally. Mary soon
settles into her new family home, and the first person who notices that she is
still not right is William. William then consults Ella about the strange things
he has seen, and they both begin to realise that maybe Mary was never mentally
ill. At a family dinner, Logan is sitting with Mary at the table, when she
stares at him her eyes go completely white, and later on Logan is being tucked
into bed, and demands that his Mum doesn't leave because he is scared of her
eyes. William and Ella begin to research other illnesses that could be wrong
with Mary, and begin to realise that it is not an illness, but she is
possessed. Ella tries not to let this bother her, and she does not want to
mention it to her children or her mother. As a result of this, Ella tells Logan
and Layla to go spend time with their Grandma, and this is what triggers Ella
to get help. During this time, Mary is playing with a jack in the box, singing
pop goes the weasel, and when Ella walks in the room, the jack in the box pops
out, and she screams "Your next". During the movie, Mary gets worse
and the demon within her begins to focus on the family members through physical
actions. The conclusion of the movie comes when the grandmother attacks the
family and gets pushed out of the second storey window. As the family rush out
of the house to see the body, they frantically call the police only to see that
the body has disappeared. The film ends with a cut to Logan's face and his eyes
are tinted white like the grandmothers had been.
Trailer Narrative:
The trailer begins with an establishing shot that tilts
upwards to a dominating view of a house with crime scene tape outside it. The
scene cuts to a news report of a reporter outside of the house detailing how a
mother tried to murder her entire family but was intervened before killing her
youngest daughter, Ella. The woman, in question is led out of the house and
into a police car and the camera follows the action as she drives away. The
trailer then cuts to television static to show the transition between the news
report and real life, and then 15 years later comes up. The daughter is being
led through a hospital ward to her mother's room whilst being told of her
mother's restored mental health. They look into the room as the doctor advises
that she stay in her daughters care to aid her transition from the asylum. Ella
takes her mother home to live with her and her family, and they are all in
severe trouble because of it. Events begin to replay themselves and the family
must fight to survive.
Monday, 1 October 2012
Case Study: Influential Director (Eli Roth)
Eli Roth's cinematic style has influenced our trailer
because he uses classic ways of filming instead of modern techniques, which
reflects in his work. "The Last Exorcism", a film that was produced by Eli Roth
was one of our main influences, and these was a found footage style movie,
therefore I feel the narrative was unpredictable and this is how we would like
our trailer to turn out. Roth also mentions that left over footage could sometimes
have the best effect, and when putting our trailer together, we have used some
of our rough footage, because we feel that it had the scariest effect and
really helped the narrative come across.
Cinematic style:
Trailers of which he has directed:
Case Study: Annelise Michel

This case study has shown us the effects of a possession and thus given us inspiration for our main antagonist. In researching Anneliese Michel, we gained a better understanding of the effects of possessions and the means people go through to be rid of them. This also gave us the idea of our antagonist's possession being misdiagnosed as schizophrenia and therefore not taken seriously until it is forced to be taken seriously.
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