For our questionnaire, we examined the task with efficiency and practicality in mind. What was the best way to send our questionnaire to 20 of our target demographic in a quick and easy way that wouldn't turn them off of answering and would make our understanding of the results easier? We found our solution on through an online survey creator (freeonlinesurveys) that provided a quick and easy creation process and only required us to send a link in order to share the survey. For this research, we decided to not only send to our target demographic, but people who may not like horror films so as to understand what it is we could do to appeal to a wider audience. By doing this, we were able to form a better understanding of what it is that turns people away from the horror genre, and how we can make our product more successful.
Which age bracket do you fall under?
a. 15-19
b. 20-24
c. 25-30
d. 30<
What is your gender?
a. Male
b. Female
Out of this selection of film genres, which other than horror do you prefer?
a. Romantic Comedy
b. Comedy
c. Action
d. Action and Adventure
e. Crime & Thriller
f. Historical
g. Documentary
h. Drama
i. Science Fiction
j. Musicals
k. Other (Please specify): __________________
What is your favourite horror movie?
________________________________________________________________________
Please state two reasons for your choice.
a.
b.
What influences you to watch a movie?
a. Poster
b. Trailer
c. Advertising in magazines and other media
d. Other (Please specify): __________________
If anything, what makes horror movies less appealing to you?
________________________________________________________________________
Which of these film posters are most effective?
a.
Amityville Horror
b. The House at the End of the Street
c. The
Possession
Please state two reasons for your choice.
a.
b.
What do you think is most effective in a
horror trailer?
a.
Lighting
b. Soundtrack
c. Sting (Short clip at the end of the trailer)
d. Other (Please specify): _______________
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