Targe Audience Profile

The promotional production has a male dominant target audience with an age bracket of 15-30. Although our package is mainly aimed at men, there is a small percentage of female who would be interested. Since our target audience has a large age bracket, each individual will have a slightly different occupation. The younger individuals are intelligent students who are interested in subjects such as media, art and other creative subjects.

The subjects they study reflect their outgoing personalities and will allow them to be successful in their future professions. Our target audience is a friendly, down to earth male who loves to socialise with friends and family. When with his friends, he is very out going and his sense of humour is something that stands out to everyone he is with but when it comes to meeting new people he can show his shy side.  However, our older target audience will have a successful, full time profession and will have a degree qualification in a range of fields ranging from teaching to accounting. These men can range from living with their families, living on campus at university or their own studio flat. They may be in a happy long term relationship and within this relationship they enjoy spending their nights with a takeaway and a movie. Despite the fact these men enjoy a lie in, they are dedicated to sports which involve them being active, and some of these sports include football, rugby and bike riding. As a typical lad, socializing with their friends playing games like Call of Duty: Black Ops and Assassins Creed on Xbox is a weekend must do activity. Our target audience is an internet savvy guy who is an active internet user, he spends most of his time online watching movies and funny clips on YouTube and enjoys the general socializing on Facebook and on Twitter. 

Our target audience enjoys nothing better than a home cooked meal after a long day. Although he is active and healthy, he enjoys an occasional takeaway which could range from Italian to Chinese to Indian. TV and film is something that appeals to our target audience, some of the programmes that he watches include "Being Human" and "Sherlock". He is an active cinema goer, and he watches movies within the genre of action, comedy and horror. Some of these movies include "The Hangover", "Rush Hour", "Transporter" and also "Grave Encounters".

Supernatural and slasher are two sub-genres that highly appeal to our target audience; the intense moments and the frightening suspense get their blood pumping and provide an extreme adrenaline rush. The fear of the unknown is the main reason why supernatural horror movies are his favourite. Although slasher appeals to our target audience, supernatural causes a tense atmosphere and suspense which intrigues him. It is the only sub-genre that keeps him on edge as the same strange occurrences could be happening in the comfort of his own home, since supernatural movies feature phenomena that has not been proven to exist.